Why FAiRFRESH exists

In a world where supermarket shelves are overflowing with dog food brands, two men face a challenge. Klaus Wagner and Peter Brylski, two veterans of the pet food industry, know from years of experience: Most dog food brands basically offer the same thing - be it dry food or wet food, made with the same techniques that have been in use for decades.

The dream

But Klaus and Peter dream of something new, something revolutionary. They don't just want to bring another dog food onto the market, they want to make a real change - for our furry companions, for their owners and for the environment. It is this vision that leads to the birth of FAiRFRESH. And they quickly find other companions from the food and pet food industry who share the vision and actively help out.

The plan

Klaus, Peter and the growing team put everything on the line and decided to create something that had never been seen before in the world of dog food: FAiRFRESH - a real steam-cooked food that tastes as fresh as if it were home-made, but without the stress and effort. Fair&Fresh is not only delicious and healthy for dogs, but also an environmentally friendly alternative. The team is proud that their product not only pampers pets, but also helps to reduce the mountain of waste - by a whopping 90% compared to conventional cans.

The goal

The world is taking notice of their commitment to innovation and sustainability. FAiRFRESH is becoming the talk of the industry and customers can't get enough of it. From small family dogs to large breed dogs - they all enjoy the deliciousness of the products and the contribution to sustainability of FAiRFRESH.

The future

But the FAIRFRESH team is not resting on its laurels. Together they are already working on new ideas and products to further revolutionize the world of pet food. Their goal is not only to meet the needs of pets and their owners, but also to make a real contribution to protecting our precious natural resources.

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