Here comes the new
benchmark for wet dog food.
The new standard for preparation and packaging
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As if freshly prepared and sensationally delicious
Our food is not only delicious, but also easy for your pet to digest. Our special preparation method preserves all the important nutrients and natural flavors that have been specially developed for your dog's sensitive perception. This food ensures that your four-legged friend not only stays happy and vital, but also enjoys every bite. -
100% genuine steam-cooked and can be stored unrefrigerated
Discover our new, gentle cooking process for pet food! This innovative approach conserves resources and maintains the quality of the food to the maximum. In contrast to conventional long cooking at high temperatures, we combine improved, established technologies with modern processes. And the best part: our products have a shelf life of three months without refrigeration! -
Practical packaging, 90% less waste
Discover our new, fully recyclable portion bags. Compared to metal cans, our freshness bag significantly reduces the carbon footprint and also creates 90% less volume in household waste. You too can focus on sustainability and choose our environmentally friendly packaging solution! -
Fair to animals, people and nature
High-quality and delicious food for animals + attractively priced, practical to use for humans + extremely resource-saving production powered by renewable energy and "made for recycling" packaging for our environment.
What we are very proud of
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Fair to our dogs 🐕🦺
Selected ingredients, freshly prepared using an innovative steam cooking process. This makes our topping and the complete foods that will soon follow tasty and easy to digest, even for sensitive dogs. -
Fair to people 👫
The FAiRFRESH topping is easy to handle in portion bags. They can be stored at room temperature to save space. The topping slides out of the bag fresh and appetizing, a feast for our senses too. -
Fair to our nature 🌎
We protect the environment during production and packaging. We obtain 100% of the energy for our production from renewable sources. Made for recycling: By using packaging made from fully recyclable monomaterial, we generate up to 90% less waste than when filling cans.
The most frequently asked questions about FAiRFRESH
What exactly does steam-cooked mean?
Steam is the gentlest form of cooking; therefore the steam cooker is also so successful in kitchens around the world. Steam in combination with pressure quickly and effectively increases the digestibility of starch or other otherwise indigestible raw materials and maintains the palatability and Consistency.
Why do you say the cans are overcooked?
Cans are traditionally sterilized in a process called autoclaving. The closed cans are heated at temperatures >130°C for a long time (60-120 minutes) at high pressure. This takes so long because the product has to be heated slowly from the outside to the inside until it reaches the core. The outer layer is prone to “burning” until the core finally reaches the necessary temperature above the time has come. We humans don't normally eat canned meat either.
Please explain the “90% less waste” to me in a little more detail!
90% refers to the weight (and volume) of the portion bag compared to the can. The can weighs around 50g, the bag only 3g for an item weighing 400g. The can is bulky and takes up a lot of space, the bag is flat and light.
I thought aluminum cans were the most sustainable option?
Aluminium is a very high-quality metal that should only be used for long-lasting weight-loss products. It is rare and has to be mined at great expense. The recycling process also requires significantly more energy and effort than for portion bags.
And why is the monomaterial portion bag so much better now?
The portion bag made of monomaterial from FAiRFRESH is a breakthrough in packaging technology because it is completely recyclable. Thanks to FAiRFRESH's unique production process, we can use monomaterial bags effectively. Other manufacturers have to rely on multi-layer bags or so-called "multi-layer films", which are hardly or not at all recyclable and can therefore only be used for thermal recycling in the waste incineration plant. The recyclability protects resources and also ensures that the product is optimally packaged. Compared to a can, we save 90% CO2 because the can has to be melted down at 1200°C.
Why don't you use glasses?
Glass is a very heavy packaging material that can only be shipped with great effort and breaks easily. It has to be melted at high temperatures and a main raw material for glass (sand) is in short supply. Glass should therefore be used primarily in
long-lasting products such as drinking glasses and reusable bottles.
The great feedback from our first customers
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"Lucky loves the vegetable topping from FAiRFRESH.
He tolerates it really well, it looks great and the best thing is that it doesn't require any work and I know that my dog is fed healthy food.👍👍" Gaby and Lucky Cologne -
“The toppings from FAiRFRESH are really great:
Easy to feed, look great with their colors and are visibly healthy. 😊 Keep it up! My Ridgeback lady Lily is thrilled!” Lena & Lily from Munich -
“Franz always wants more...
...with the FAiRFRESH Topping there is only a minimal increase in the amount of excrement. The bags made of monomaterial are super easy to dispose of in the yellow bag." Peter & Franz from Wertheim -
"The perfect addition...
"for my Australian Shepherd's dry food. With toppings, there is only a minimal increase in the amount of excrement. The bags made of monomaterial are super easy to dispose of in the yellow bag." Ulrike and Sam from Münster
Coming soon: Our complete feeds
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coming soon
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coming soon
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coming soon